Our primary responsibility for the redesign project was the preparation of comprehensive design documentation to guide subsequent implementation. This included undertaking analysis to inform the design of the new portal with an emphasis placed on optimizing customer experience. Importance was given to usability, UX and the strengthening of the service, sales and information functions of the portal.
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The project resulted in the implementation of a modern web portal (featuring timeless advancedgraphics) that provides an amazing user experience to existing and new Oriflame customers. The usability of the solution is boosted by a simplified and clear website structure, including navigation optimized for each customer segment (individuals, wholesalers) and the provision of clear guidance along the conversion path. This contributed to a significant strengthening of the customer acquisition and customer service capabilities of the portal.
The intention was to build the portal on a high-quality, robust and secure platform. This would facilitate the implementation of a long-term sustainable solution that simplifies the management of content and applications. The resulted in faster and easier content management while providing the end-user with a better experience, including faster load speeds.
All of these optimizations are aimed at achieving the business benefits of the digital channel and being ahead of the competition. The portal contin
DropDnD is an auction app for used goods that links supply and demand in real time usinga Dutch auction system.
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